F I N A L M A J O R P R O J E C T
For the final project before completing the fashion promotion course, Elan decided to create three Spring / Summer clothing collections for the fashion accessories brand Dune London and their sister brand Head Over Heels by Dune. She wanted to create a clothing range that would be suitable for Dune London's sophisticated customer, and a clothing range that's suitable for Head Over Heels by Dune's younger and trendy customer. She named the two clothing collections Dune Signature Designs and For You by Dune. Elan created 9 ranges from scratch including a basics range called Dune Essentials. For the submission, she created a lookbook and range plan, a promotional plan of how the collection will be marketed, accompanied by branding materials such as logo and swing tag design, and a digital floor plan.